In Brief
STATEMENT
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Award-winning Product / UX Leader and Senior IC, with black belt Figma skills and heavy-duty research and testing chops too.
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Award-winning Product / UX Leader and Senior IC, with black belt Figma skills and heavy-duty research and testing chops too.
KEY POINTS
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Experience: Two decades in Product, UX and Design craft and leadership
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Experience: Two decades in Product, UX and Design craft and leadership
Startups: Shaped design and strategy at all stages from 0-1 up
Expertise: Finance/Fintech, Healthcare, eCommerce, Legal, Automotive
Hands-on: Expert Figma practitioner: variants, design libraries, branching/merging, design tokens, hi-fi prototyping and other more advanced features. I have also taught advanced Figma features and some key uses to other design teams.
OUTCOMES
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Impact: My work for Pets at Home contributed significantly to a 10.2% increase in sales (an additional £56m) following a review and redesign of their sales funnel.
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Impact: My work for Pets at Home contributed significantly to a 10.2% increase in sales (an additional £56m) following a review and redesign of their sales funnel.
Strategy: Set out roadmap for testing and refinement of online product taxonomies for Speedo, Canterbury and Berghaus as UX Architecture Lead. This enabled customers to find the products they wanted more quickly and easily on their websites, resulting in a much improved CVR (+8.2% av.).
In Detail
STATEMENT
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I’m a Product Design Leader with twenty years of commercial experience.
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I’m a Product Design Leader with twenty years of commercial experience.
I’ve worked on products within fintech, healthcare, gaming, technology, finance, automotive, sport, law, transport, energy, ecommerce and more.
I’ve been contracted by global giants, as well as overseeing new products for several startups (0-1 up).
I am dedicated to improving users’ product experiences by keeping them at the centre of my design process.
CLIENTS
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Most recently I’ve been at Lego working on a fascinating new project, which will stand astride the physical and digtial worlds in their flagship new Denmark HQ.
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Most recently I’ve been at Lego working on a fascinating new project, which will stand astride the physical and digtial worlds in their flagship new Denmark HQ.
I’ve taken my expertise to Santander, where I was tasked with establishing more productive design working practices across their European teams, whilst also iterating on new features for their personal banking app - and winning a financial inclusion award for accessibility in the process.
My ecommerce design oversight proved highly effective at Pets at Home, where my work on revamping their Basket and Checkout areas helped boost sales by 10.2%, adding £56m. Additionally, I completely redesigned the product taxonomies for Pentland Brands, including Speedo, Canterbury, and Berghaus, which significantly improved their conversion rates (+8.2% av.).
I’ve concept designed a cutting edge mental health app for Bupa, and a groundbreaking virtual conferencing product for AstraZeneca.
I was instrumental in taking startup betting odds comparison firm Odds Bods from a greenfield idea to a complete digital service with all major UK bookmakers on board.
I’ve also worked with BMW Group on their New Car Stock Locator tool; with Three mobile to overhaul their online Upgrades process; and with Nissan Infiniti on a suite of sales and owner apps.
I’ve been contracted to client agencies including Wunderman Thompson, McCann Health, TBWA, M&C Saatchi, 20/20, TAG Worldwide, Sapient Nitro and Publicis, and also in-house for Amnesty International, The FA and Waitrose amongst others.
SKILLSET
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Software skills include Figma, XD, Sketch, Miro, ADO, Zeplin, Photoshop, Illustrator, InDesign, After Effects, Axure, Principle, Jira and Notion.
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Software skills include Figma, XD, Sketch, Miro, ADO, Zeplin, Photoshop, Illustrator, InDesign, After Effects, Axure, Principle, Jira and Notion.
Sketching, scamping and getting ideas across quickly are also key skills of mine. In addition I'm capable of executing ideas as highly polished visuals.
And of course, AI is taking a greater role in my design workflow with projects now being granted greater productivity while still retaining the benefits of my experience and aesthetic judgement.
Full client list:
Santander
BMW Group
Unilever
Bupa
Pets at Home
Nissan Infiniti
Pentland Brands
Waitrose
ZSL London Zoo
Palgrave Macmillan
Ladbrokes
Transport for London
The FA
Betfair
Future Publishing
Reckitt Benckiser
Sony
20th Century Fox
Bayer
Sega
Disney
Microsoft
Abbott Nutrition
Centrica
Coca-Cola
Tata
2K Games
David Gandy
National Grid
Amnesty International
L'Oréal
Rolls Royce
Cadbury's
P&G
Diageo
Aggreko
Royal Caribbean
Historic Royal Palaces
London Eye
Lidl
Google
DC Comics
Warner Bros.
EA Games
BMW Group
Unilever
Bupa
Pets at Home
Nissan Infiniti
Pentland Brands
Waitrose
ZSL London Zoo
Palgrave Macmillan
Ladbrokes
Transport for London
The FA
Betfair
Future Publishing
Reckitt Benckiser
Sony
20th Century Fox
Bayer
Sega
Disney
Microsoft
Abbott Nutrition
Centrica
Coca-Cola
Tata
2K Games
David Gandy
National Grid
Amnesty International
L'Oréal
Rolls Royce
Cadbury's
P&G
Diageo
Aggreko
Royal Caribbean
Historic Royal Palaces
London Eye
Lidl
DC Comics
Warner Bros.
EA Games
The Guardian
Prudential
Standard Life
First Energy
Cairns
Bluewater
SHL
Furbnow
INC
Astra Zeneca
Tesco
Blacks
Berghaus
G4S
Evian
Ferrero
Heinz
Kellogg's
Knorr
KP Snacks
Mars
Green and Blacks
Müller
Pioneer Brewery Co.
Purina
Ryvita
Superdrug
Thomas Cook
Walls
Autoglass
Northumberland CC
RBS
Tetley
Fabian Society
Nationwide
Wetherby Prep School
HM Prison Service
Department for Transport
Dr. Oetker
Nestlé
Nintendo
Carphone Warehouse
Danone
Prudential
Standard Life
First Energy
Cairns
Bluewater
SHL
Furbnow
INC
Astra Zeneca
Tesco
Blacks
Berghaus
G4S
Evian
Ferrero
Heinz
Kellogg's
Knorr
KP Snacks
Mars
Green and Blacks
Müller
Pioneer Brewery Co.
Purina
Ryvita
Superdrug
Thomas Cook
Walls
Autoglass
Northumberland CC
RBS
Tetley
Fabian Society
Nationwide
Wetherby Prep School
HM Prison Service
Department for Transport
Dr. Oetker
Nestlé
Nintendo
Carphone Warehouse
Danone