BMW
BMW sought to create a New Car Locator to enhance the car-buying experience, offering potential customers a faster and more tailored route to ownership.
Traditionally, ordering a custom-spec vehicle required a long wait, while selecting from local dealer inventory often involved compromises.
The goal was to provide a searchable and filterable database of available stock across BMW’s dealer network, enabling customers to find their ideal vehicle quickly through an intuitive interface.
To ensure success, the project required a deep understanding of user expectations and business needs.
I had my team focus on creating a seamless and engaging user experience that simplified the search and purchase process while maintaining the high standards expected of the BMW brand.
