Pets at Home
As a Product Design Lead at Wunderman Thompson, I was tasked with improving the Pets at Home digital experience, specifically the Product Listing Pages (PLP), Product Detail Pages (PDP), Basket and Checkout, and Subscriptions. The company was undergoing a major rebranding, and a complete digital overhaul was essential to align with its new identity.
The main challenge was to create a seamless shopping journey that integrated Pets at Home’s multiple services and brands, reduced decision paralysis, and optimised conversions.
