The main premise behind BMW Group’s requirement for the New Car Locator, was to enable a quicker - but still tailored - route to ownership for potential customers. Traditionally, creating a custom spec and then waiting for delivery would take many weeks whereas relying on what a local dealer had in stock would normally involve quite a degree of compromise.
The New Car Locator was to offer another way to purchase. By consolidating the current stock of the dealer network in a searchable and filterable database with a simple and intuitive user interface, customers could get what they want and get it swiftly.
Role involved UX / UI design phases across desktop and mobile platforms.
-
Sketch, Adobe XD, Adobe CC.
