I was approached to lead a small design team on a new mental health product for Bupa - at the time unnamed - taking it on right from the early concept stage.
It was to work in conjunction with a mental health course that Bupa run, intending to be a resource that users could either engage with after completing the course or to use to take a digital version of the course. After completing the course its main use would be as a dashboard to keep track of key mental health markers, offering guidance and suggestions if things weren’t going well.
This was a highly conceptual design piece, and I produced a myriad of sketched ideas in the early stages to try to get a feel for the best approach. The UX stage culminated in my team and I building wireframes for initital testing to get the metrics required to further guide our approach.
There was then a design and branding phase, and we created moodboarding, questionnaires and other elements to determine how users felt about the way the design looked along with the app's tone of voice. In the UI stage I put all this learning together and built an iterative series of fully interactive prototypes for testing.
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Figma, Sketch, Adobe CC, Concept sketching.
