I was hired by Wunderman Thompson to work as a Product Design Lead on their Pets at Home account to improve the design of their key sales funnel areas - PLP & PDP, Basket & Checkout and Subscriptions.
The client was undergoing a comprehensive rebranding exercise, and a total overhaul of their digital products was part of that undertaking. Pets at Home had many parts to their business and bringing them together coherently was part of the challenge faced by the agency.
Too many landing pages and too many disparate brands, but there weren’t enough ways of easily navigating between their complimentary services.
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Figma, Miro, ADO, Adobe CC.
