Final ad in situ.
Embedded in Sony whilst working for TAG Worldwide, this piece of advertising is an example of the kind of work I was producing there. Coming up with advertising concepts, scamping them up, fleshing them out with images, type styles and layout, then finessing the final ads and showing how they might look in situ. I had a hand in everything from concept to realisation, all the while getting the best out of my team to bring the execution to life.
Early stage "Slim & Powerful" route - scamped concepts.
Early stage "Fashion" route - image and messaging options.
Preliminary scamp of final ad.
