We were tasked with the job of coming up with a show-stopper of a stand for Superdrug’s presence at the London ExCel Baby Show. It needed to outdo everyone else there and not just be a standard “box with products in it” solution.
Numerous concepts were considered, before the idea of a giant mobile above the central desk won out. Stars, hearts and butterflies would hang from the slowly revolving mobile as helpful staff dispensed information and freebies below.
A baby-changing table made of baby blocks also made up a key element of the installation, with participants attempting to change a baby doll's nappy against the clock and faster than their opponent.